What is mystery shopping? How does this help with a Customers Experience?

Mystery shopping, also known as secret shopping, is a way for business owners and managers to keep abreast of what their customers experience.

ShoppingByMystery, locally owned & operated, works closely with a business to take one of our standard evaluation forms and creates a customized form for each business, incorporating company goals and vision. This may include items such as cleanliness, customer service, and quality.

Most businesses prefer a rating system on their forms. Another option is narrative shops in which the shopper types paragraphs of their experience. Site visits, phone shops, and competitor shops are all valid choices to provide a business an all encompassing view of their customer experience. Shoppers of various ages and backgrounds are given guidelines to follow and adhere to a code of ethics.

ShoppingByMystery keeps track of how often clients would like their employees shopped. We schedule the shoppers and email the designated manager the evaluation forms once they are completed, making the process very easy for the business.

What happens next is in the hands of the business but on-going evaluation of the customer experience is a necessity. Definitely employees should not be fired over a negative report, but the forms are a useful tool to identify training needs, create contests between stores, and recognize employees for a job well done. You’ve seen the bumper sticker that asks “Call this number to report my driving”, ShoppingByMystery helps you ensure that you know what a Customer Experience should be like before you get that call.

We help your company achieve their best!